The Boys Are Back In Town | West Coast Cooler Fashion Week AW15


Belfast's West Coast Cooler Fashion Week has come and gone again. Something of a highlight in the blogger social calendar, the bi-annual event showcases the current season collections from high end to high street. It's also an opportunity for emerging and local designers to introduce their talent to the fashion community.

This year was a little special as it was the first season to hold a specific men's night. With an impressive 20 seasons under it's designer belt, West Coast Cooler finally recognised the demand from the stylish Belfast community for something more than a few token mens' looks.

The show was the opening event of the week and featured favourite stores such as Remus Uomo, Paul Costelloe at Dunnes, Excel and M&S

Remus Uomo @ West Coast Cooler Fashion Week

What was more exciting was the chance to see the work of local designers and stylists with the likes of Jamie Russell, Beyond Man and Steffi McNeily creating waves with edgy and fashion forward looks. 

Steffi McNeilly @ West Coast Cooler Fashion Week
Steffi's shirts played with proportion and pattern, with exaggerated lengths and collars

Jamie Russell @ West Coast Cooler Fashion Week
Jamie's collection featured dramatic masks throughout.

Beyond Man @ West Coast Cooler Fashion Week
Max Max War Boys meets urban streetwear

While it's advantageous to see an overview of the current market, fashion week in my opinion is about the future, not what's already available. We need We need inspiration. We need fantasy. 

Lewis Hodges @ West Coast Cooler Fashion Week
A dramatic over-sized poncho wrap. I wish I had the balls to wear something this fantastic 

Kloth @ West Coast Cooler Fashion Week
I said it on Instagram, I'll say it again here: I want this f*ckin coat!

Marcelo Rodrigues @ West Coast Cooler Fashion Week
It's just a shame I don't wear head-to-toe black. Or have a six-pack.

Lewis Hodges @ West Coast Cooler Fashion Week
I love the grey/yellow colour combinaton in this geometric print.

The event was an excuse for me to get dressed up too. Here's a lay flat of my full planned outfit.

I decided to forgo my usual shirt and jeans combo and went for a pair of patterned trousers and knitwear. I picked up these Campbell tartan trousers in Forever 21 during my recent trip to Dublin. They are a soft, flannel cotton - perfect for autumn. I paired them with a cable knit fisherman jumper from H&M and finished it with an oversized grey scarf. 

The trousers came with an elasticated hem. As a man of short stature, a cuffed hem is not going to do me any favours so I spent the afternoon unpicking and rehemming the trousers ahead of the event.

Thanks to CMPR for the editorial photos. All other images property of rogues+brogues

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