I accidentally stumbled upon Smyth & Browne through twitter and was instantly drawn to their minimal styling and simple masculine vibe. I was even more impressed when I found out it's a home-grown venture.

Founded in Dublin only last summer, Smyth and Browne is the creative collaboration of James and Terry. Taking their company name from their mothers' maiden names, they pooled their combined talents as a trained sculptor and experienced product designer respectively and turned their aesthetic skills to menswear.

Leather wallets bearing the Smyth & Browne sword

Their aim is to make clothes by combining "simplicity, quality and accessibility... clothes for every man." It was this line that caught my attention. My blog was based on the idea of finding style for the everyman, not getting overwhelmed with trends but discovering your own style. Their ethos is inspiring and the casual masculine styles exude a comfortable confidence.

SHRT25 - orange tee Orange is the colour for Autumn 2013.

Simple cuts, modest embellishment and a deliberate avoidance of stereotypes means their pieces are destined to become wardrobe staples. We should all aim for a good wardrobe foundation, with timeless additions that will go beyond trends and work season after season. By launching a strong capsule collection, they have cemented their identity as men who know what makes men look good.

SHRT31 - classic black polo Do you remember way back I did a post stressing the importance of a good polo? This is it - mine is on order!

Several lines have already sold out which is a great accomplishment for any new business (I'm particularly looking at that gorgeous embossed leather satchel) and I'm excited to see what the coming season will bring. When I spoke with Terry in researching this post, he told me they are already working on their Winter 2014 collection of flat caps and scarves; made in Irish mills using Irish wool and tweed. I am a sucker for scarves so I'm eagerly awaiting this arrival (a year isn't that long, is it?)

Thomond All Leather Bag Sadly sold out, this little beauty is a thoroughly masculine man-bag

With the current resurgence for local and traceable products, it is exciting to find modern menswear designed and produced in Ireland.  They use high-quality natural materials such as cotton and leather in their apparel and accessories and their upcoming jewellery collection is made from reclaimed metals and leather. (Look at the success of Alex and Ani to see how eco-friendly jewellery is becoming big business).

While they are undoubtedly a modern fashion company, I love the subtle nods to their Irish heritage. Collections named after ancient Celtic kings and the stylised knot patterns used in embossing or graphic prints show a playful cockiness; the essence of the Irish rogue.

SHRT22 - grey v tee Their repeated circle motif is a welcome alternative to the usual brand name

SHRT24 - heather green tee This muted green tone is perfect for Autumn.

Accessories maketh the man Key rings, wallets, cufflinks, sleeves, key rings and phone cases (I love the bold phone graphics - each based on Celtic warriors)