Styles from the Aisles


One thing you don't expect to find on your usual trip to the supermarket is some choice fashion.

However, overlooking the usual slogan tees, pyjamas and 5 pack of socks, there is an untapped resource of affordable clothing in your local supermarket.
I'm not expecting you to fill your wardrobe exclusively from these guys, but a smart shopper shops around and picks and chooses items that speak to him. This often means hitting those independent boutiques or exploring more unusual outlets.

I've had a browse over the offerings from F&F from Tesco, George at Asda and Tu clothing from Sainsbury's and picked out 5 versatile pieces that can be slipped into your wardrobe to work alongside your existing style.

F&F £16.00 £8.00
Trouser silhouettes have been getting wider over the past year or 2 so a straight-leg chino is a safe investment. You can roll them as seen above to taper the ankle, perfect for summer.
Khaki is always a good base as it works with so many other colours.

Tu £40.00

The bomber jacket has become the new blazer, it's the go-to jacket that works in casual and smarter situations. Using a rich navy linen, this jacket has already gone and upped the smart factor and will become your best mate this summer.

George £12.00
Tropical prints and Cuban-collared shirts have been everywhere this season so tap the trend. However, rather than going for the usual bold colours, this muted version is much sleeker and will look great tucked in. Don't forget to put a roll on those sleeves!

Tu £22.00
A drawstring trouser screams summer, giving off Riviera vibes. Worn rolled as above and paired with white sneakers or a driving shoe, they are the trouser to wear on your evenings out while on hols.

Tu £14.00
If you think caramel brown shorts are uninspiring, you need to think again. They will work amazingly with denim or chambray, khaki, pink navy and pretty much every colour you throw at them. They are smart enough to par with a boat shoe and blazer or dress them down with a linen tee and some sneakers.

TU at Sainsbury's are really leading the pack in their selection. They've a pretty extensive range online with a much more definite focus on quality and considered style over novelty and availability. 


While they are probably never going to be at the forefront of style or luxury, there is no doubt that your humble supermarket can offer some cost-conscious solutions if you are heading on holidays, shopping out of necessity for an unexpected occasion or just looking for a little wardrobe pick-me-up.

NB Tesco are in the process of winding down their Tesco Direct services, closing it on 19th July. After that, their clothing will only be available in-store and depending on your location and that's store's offering, your choices could be limited.

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