Boohoo AW16 Press Day

10:30:00

When it's pitch dark outside at 7pm it can only mean one thing; autumn is here! 


Autumn is, in my opinion, the best season for fashion, it's easily the most interesting and varied period for menswear. So when Boohoo, one of my favourite online fashion stores, held their AW press day recently in Dublin, I had to see what was coming (and create a mental wishlist of the must have pieces). 

I featured this blush pink bomber jacket in a recent post and HAD to get it!
Having had a wonderful time at the spring summer press day earlier in the year, I was looking forward to discovering what Boohoo had in store for the savvy male shopper.



Neutrals continue to be a big story for the rest of the year. A muted palette works as both a head-to-toe look or can be paired with simple pieces you might already have.

Boohoo have already cornered the long-line look and the exaggerated lengths have been applied to bomber jackets, t-shirts and shirts.



I have a wardrobe full of coats and jackets but can always find room to squeeze another in somewhere. 
The chevron textured bomber jacket would make me rethink my no black clothes rule. 
Their reinvention of a fleece jacket by turning it into a  modern peacoat is awesome.



These 2 tops caught my eye too. Their styling reminds me a little of Cos but without the price tag. 
While it's perhaps not everyone's cup of tea, a raw-hemmed denim t-shirt is definitely a statement.
The pinstripe number is a quirky alternative to the usual shirt and blazer look.

Dare I relive my youth and embrace the 90's revival with this parachute bomber jacket?



The new season pieces will be filtering through from now until December so I'll be sure to check back regularly. I don't want to miss out on that chevron bomber! 

BTW, as if it couldn't get any better, Boohoo are currently offering 40% off ALL* menswear plus £1 next day delivery with code 40MENS






 Thanks to the team at Boohoo and Burrell PR for inviting me along.






















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