Boohoo SS16 Press Day


We are apparently now officially in spring however the  April showers have arrived in abundance. But we can't let a bit of rain destroy our hope of a bright and sunny spring summer season.

Last Tuesday I headed to Dublin to attend the Boohoo SS16 press launch. It was the first time I had attended any Boohoo event so naturally I was excited to see what was to come.

I've shopped with Boohoo pretty regularly over the past 18 months, their selection of affordable, trend-led pieces are awesome wardrobe top-ups, especially for events such as festivals and holidays.

Truthfully, I am not a big spring/summer kind of guy, I prefer layers and the colours and textures of autumn but I was too curious to miss out on the event.

Yours Truly 
(I think this might become my signature pose...)

The BoohooMan spring edit was a mix of sportsluxe and utility. Traditional buttons were replaced with zips, lengths were exaggerated with the long-line trend still going strong. Mandarin and grandad collars were common across the collection, but used on unusual silhouettes.

The colour palette stuck to the spring staples of white, blue, sand and grey. These neutral tones are hugely adaptable and work well with each other or with existing pieces in your wardrobe.


I think one of my favourite pieces was this indigo denim zip-front shirt. Wear it as a shirt/ wear it as a jacket. Win/Win


This lightweight shirt jacket caught my eye. The stone colour and contrasting fabric bomber collar creates a versatile and fresh alternative to the usual spring coat.



Sports-inspired tailoring with panel details applied to crisp white shirts.



One of the hero pieces is this fantastic long-line suede-effect tshirt in inky blue. 

Accessories stuck to the menswear springtime classics; wayfarer shades and desert boots

I'm hoping the Brogue Stance becomes a meme...

Having some fun at the Boohoo #WeAreUs Polaroid wall.


My companions for the day: Laura The Explorer and Rosanna from Silver Brogues


Watch out for the new season pieces filtering through over the next few weeks.

BoohooMan has now migrated to its own site and to celebrate, they are offering 25% off (almost) EVERYTHING with code 25MENS.

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